creating happy worlds
Houba World - Marsupilami's Great Adventures
Concept design of family entertainment center
Houba world of fun media attractions
BoldMove selected the cute and colourful Marsupilami family to star in a range of amazing media-based attractions based on the most advanced technologies. This is the result of a close cooperation with Mediatoon Licensing, the French & Belgian Media Participations Group owning several famous cartoon characters.
BoldMove's all-integrated approach applies integrated storytelling techniques and developing media content and 3D animation across virtual, mixed and augmented reality technologies. This is not just reflected in the decor and theming but in each individual attraction and challenging gameplays, drawing visitors into the action. BoldMove offers a turnkey service from design & technical drawings of the attractions up to installation, safety certifications and operator training.
Demonstrating possible configurations, the creative team designed Houba World, Houba City, Houba Academy and Houba Discovery Store+ in scalable and flexible formats. All media attractions and rides can be customized in size, throughput and theming to fit the venue and visitor profiles. These can be complemented with traditional attractions, a redemption zone, catering and retail facilities.
Houba world family entertainment
Houba World is a full-fledged family entertainment center that can be built adjacent to an existing location like a shopping mall, cinema or FEC. But it can also be easily integrated into a destination park, regional park or zoo to entertain visitors on rainy days. The mix of attractions perfectly allows for a hybrid indoor/outdoor approach and adds great flexibility and scalability. Every aspect of the center has been thought through to allow a smooth and extensive operation. Besides attracting more visitors to nearby facilities and raising income from entry tickets, venue and park owners also benefit from an elaborate merchandising offer. Houba World is designed in such a way that it provides the adequate throughput and capacity to match the initial investment and recurrent upgrades.
As anchor attraction Houba World features a BoldMove dark ride with adjusted hand-gesture based gameplay in a suitable temple theming, catching supplies for the Marsu family. Against an impressive decor of a tropical forest with riverside, temples and rock formations, a mix of attractions are situated alongside a themed restaurant and vast retail area. Activities include climbing rocks up to the Marsu nest, catching piranhas in VR rafts, visiting the 4D cinema, VR-escaping and outrunning wild animals, karaoke and AR dancing, an AR Hybrid Quest and many other thrill experiences. All gameplays and attractions are easy to understand for young and old so everyone can enjoy an afternoon with the friendly Marsupilami family in the Palombian Forest.
